It doesn't matter if you have fifteen or fifteen hundred agents, Brokerlead makes your site a comprehensive resource for your area.

• Brokerlead's agent pages provide essential tools to market and communicate with clients.
• Integrated ad management and statistics track the performance of your site and traditional media.
• Auto-Retriever notifies clients when a property matching their needs becomes listed.
• Individual listing pages, allow you to market and track each property.
• Dynamic school and area information, provide insights about potential purchases.
• Each Brokerlead site is custom designed for you.
• Each BrokerLead site is as individual as the client.

BrokerLead is perfect for Broker Reciprocity Data:

What is Broker Reciprocity?
Broker Reciprocity is a system that allows brokers to exchange their listings for use on web sites. Participants in the program can display all active listings of their area's MLS. Brokerages don't have to have a site to enlist in the program. You can still include your listings in the Broker Reciprocity database and receive the benefit of additional exposure. However, having a website ensures getting the most from the reciprocity program. If you choose not to participate, other brokerages can not display your listings, likewise, you may not display theirs.

How and When was Broker Reciprocity adopted?
In May 2000 at the NAR meetings in Washington, DC attendees voted by an overwhelming majority that Associations of Realtors and their Multiple Listing Services encourage the adoption of Broker Reciprocity. Members are urged to adopt the system immediately, with compulsory compliance after January 1, 2002. Reciprocity allows MLS participants to display the aggregated MLS listings of other brokerages on public websites. Listings may be downloaded and republished on a site, or framed in from an existing site.

Why Broker Reciprocity?
The internet is being used as a research tool with increasing frequencey. Before Broker Reciprocity, buyers had to search multiple websites to find a suitable home. Power was divided among a few "Mega-Sites" that held a vast number of listings for regions across the country, or the globe. These sites were typically not controlled by the local brokers. Smaller locally based sites had a distinct disadvantage. Broker Reciprocity is an attempt to even the playing field. Reciprocity helps diffuse the all important first contact among brokers. Now, even small brokerages can efectively market their services on the Internet.

Why BrokerLead?
BrokerLead is designed to take advantage of the new freedom provided by reciprocity. Because BrokerLead is fully integrated with your MLS, it provides complete, accurate, and current listing information for the entire area. Listing data only gets entered once, freeing agents to do what they do best, sell homes.

Contact Us for a Product Demo >>