Marketing Success For Real Estate


As a realtor, having a solid online presence is crucial for reaching potential clients and growing your business. In today’s digital age, many people begin their home buying or selling process by searching for realtors online. Potential clients may move on to a different realtor if your website is not easily found or is not professional and informative. This article will discuss various strategies for getting more clients on your realtor website.

Optimizing Your Website

A professional-looking website is one of the most important aspects of having a solid online presence. A well-designed website can make a great first impression on potential clients, while a poorly designed website can turn them away. Here are some tips for designing a user-friendly website:

  • Please keep it simple and easy to navigate
  • Use high-quality images and videos
  • Make it mobile-friendly
  • Include calls to action
  • Make it fast


It is also essential to have accurate and up-to-date information on your website. This includes your contact information, the properties you have listed, and any recent sales you have made. Potential clients want to see that you are active and thriving in the industry.

In addition to having accurate and up-to-date information, it’s also essential to create engaging and informative content. This can include blog posts about the local real estate market, tips for buying or selling a home, and testimonials from past clients. You can establish yourself as a knowledgeable and trustworthy realtor by providing valuable information to potential clients.

Utilizing Social Media

Social media is a powerful tool for real estate marketing. It allows you to connect with potential clients, share information about properties, and showcase your personal brand.

Here are some tips for creating and managing social media profiles:

  • Use professional profile pictures
  • Keep your profiles up-to-date
  • Be consistent with your branding
  • Use hashtags relevant to your industry
  • Be active and engage with your followers


One of the best ways to use social media to drive traffic to your website is by sharing links to your listings and blog posts. You can also use social media advertising to target potential clients in your area.

It is important to keep in mind that the key to social media success is creating engaging and shareable content. This can include behind-the-scenes photos and videos of you working with clients, infographics about the local real estate market, and even live-streaming open houses.

Building Your Email List

Another important aspect of having a robust online presence is building an email list. An email list is a collection of contact information for potential clients who have expressed interest in your services. You can stay in touch with potential clients and keep them updated on new listings and industry news by having an email list.

Here are some strategies for building your email list:

  • Include a sign-up form on your website
  • Offer a free resource, such as an e-book or report, in exchange for contact information
  • Use social media to promote your email list
  • Include a sign-up option at open houses and other events


Once you have built your email list, creating effective email marketing campaigns is essential. This can include newsletters with information about new listings and industry news, as well as personalized emails to potential clients.

It’s also important to maintain and grow your email list. This can be done by regularly sending out engaging and informative emails and regularly updating and cleaning your list.

Networking and Referral Marketing Networking and referral marketing are critical strategies for getting more clients on your realtor website. Networking allows you to connect

with other professionals in the industry, such as mortgage brokers and home inspectors, who can refer potential clients to you. It also lets you stay informed about the latest industry trends and developments.

Here are some tips for building and maintaining professional relationships:

  • Attend local industry events and networking functions
  • Join a real estate association or networking group
  • Connect with other professionals on LinkedIn
  • Follow up with contacts on a regular basis

Referral marketing is the process of getting clients through the recommendations of others. It’s a powerful way to grow your business, as referred clients are more likely to trust and do business with you.

Here are some strategies for referral marketing:

  • Ask for referrals from past clients
  • Offer incentives for referrals
  • Make it easy for others to refer you by providing them with referral cards or a referral program
  • Follow up with referred clients promptly


Realtor Marketing Ontrack

Getting more clients on your realtor website requires a combination of strategies, including optimizing your website, utilizing social media, building your email list, and networking and referral marketing. By following these tips and recommendations, you can increase your online visibility and attract more potential clients to your business. Remember to always keep your website up-to-date and professional, actively engage on social media, regularly communicate with your email list, and maintain and grow your professional relationships. Take action and start implementing these strategies today to see results in the near future.