How it works
Three layers. One lead.
Be seen in the neighborhood. Build a presence that search can understand. Give the buyer a useful place to search and a clear way to reach you.
How HERE helps you sell real estate
Three layers. One lead.
Each layer feeds the next. The buyer sees you in their neighborhood news, the AI confirms you when they ask, and your site closes the loop with a form, a showing, or a call.
Be seen HERE local news
Sponsor the neighborhoods you farm on the HERE site for that city. Every listing, school zone and event story in that neighborhood ties back to your profile. Push open houses and new listings the day they are ready to show.
Be cited AI search
Google AI, ChatGPT and Perplexity pull from third-party sources they trust, and HERE is already in that set. Generative Engine Optimization makes sure the answer to "who should I call" includes your name, not just your competitor's Zillow profile.
Be chosen your site
A generic template site leaks the lead you just paid for. BrokerLEAD builds a custom IDX site around the buyer you actually want, with the search, filters and CRM hand-off that turn a visit into a conversation.
A worked example
Follow a buyer from discovery to inquiry.
Be seen · local coverage
An agent sponsors the Forest Acres neighborhood on HEREColumbia in Columbia and publishes a HERE Showing announcement for a home on Kilbourne Road. A reader sees the agent’s name in a local context and has a route to the agent’s profile and website. This is an illustrative scenario, not a report of an actual campaign.
Be cited · information that connects
The agent’s name, brokerage, service area and contact information are consistent across the profile and website. Clear neighborhood content and structured data help explain the relationship. If an AI system uses those sources, it may connect the agent to the local question. The system decides what to cite; a citation is not guaranteed.
Be chosen · IDX search to CRM
The buyer follows through to Forest Acres and Shandon listings on the agent’s website, finds a property and sends a showing request. The form passes the inquiry and available property context to the agreed CRM destination. The agent can respond to the buyer’s actual question rather than starting with an anonymous visit.
Measure · learn which connection works
Review the available reporting across the neighborhood placement, website and CRM. Compare clicks with inquiries, and distinguish a recorded lead from a closed transaction. Use what the data supports to decide where the next improvement belongs.
A few useful answers
Before we talk.
Is the AI answer shown on the homepage a real result?
No. It is an illustration of the campaign concept, not a live response from Google, ChatGPT or Perplexity, and it is not a promised placement.
What is GEO?
Generative Engine Optimization is work on the clarity, structure and supporting sources of your online presence so AI-driven search systems can better understand it. It does not give us control over an AI platform’s answers.
Can I keep my current IDX website and CRM?
Yes, if they meet the needs of the project. We review the existing tools and available integrations before recommending a replacement or a new connection.
How do we measure the system?
Agree on the markets and reporting scope first. Review local exposure and clicks, website inquiries and CRM handoffs together. Any claim about results should include the measurement period and a verifiable source.
Next step
Let’s put your name in the answer.
A short Zoom call. We look at your markets, your site and what AI currently says when someone asks for a realtor in your neighborhood. No cost, no obligation.
Or call (803) 753-1262. We work with agents, teams and brokerages across the HERE markets.