Use SEO To Your Advantage In Property Management

SEO is a common buzzword in the business world. But what is it, really? And how can you use it to benefit your property management website?

SEO is the art of increasing the amount and quality of traffic to your website through organic search engine results. To put it another way, it’s a method for getting folks to discover your site more quickly.

Benefits of good SEO practice include more website visitors, leads, and customers.

Sounds great so far, right? But how do you actually go about increasing your website’s traffic? Keep reading to find out!

Why SEO for Your Property Management Firm Is Important?

According to Hubspot, 5.6 billion Google searches are made every day. This number has grown by 134% since 2009. What does this mean for businesses? SEO is no longer a nice to have. It’s a necessity if you want your business to be found online. Let’s say you’re a property manager in Atlanta. How would your potential customers find you if they’re looking for a property manager in their area?

They will not open up the yellow pages (does anyone still use those?). They will go to Google and type something like “property manager Atlanta” or “Property Managers in Buckhead Atlanta.”

Who do you think they will choose: the property manager on the first page of Google or the one on the second? To get traffic, you need to be ranked on the first page.

To achieve a top ranking on Google, your website must be relevant to the searcher’s query.  Google uses crawlers to scan website content and evaluate whether it is relevant to what the person is looking for. The basis for this evaluation is the keywords found on your website. If you want your website to be visible on the first page of Google search results, ensure it is full of high-quality, relevant content.

Discover Your Property Management Keywords

A good way to find the right keywords for your property management website is to think like a rental property owner. What terms would they use when searching for a company like yours? Once you understand the keywords that are most relevant to your business, you can start developing content around these topics. This will help you rank higher on Google and make it easier for landlords to find your services.  At BrokerLEAD, we run a complete competitive analysis of all property management firms in your area to understand how best to position your company.

Include keywords throughout your website content, including in the titles and descriptions of each page. This will help Google understand your website and make it more likely to appear in search results.

If you’re starting a property management business, or if you want to increase traffic to your existing property management website, consider using some of these popular keywords:

Property management

[CITY] Property management

Property management services

[CITY] Property management services

Apartment management company

[CITY] Apartment management company

Rental property management company

[CITY] Rental property management company

Real estate property management

[CITY] Real estate property management

residential property management

[CITY] Residential property management

Rental property management

[CITY] Rental property management

Rental management companies

[CITY] Rental management companies

Real estate management

[CITY] Real estate management

Apartment management

[CITY] Apartment management

Real estate management company

[CITY] Real estate management company

Residential property management

[CITY] Residential property management

Best property management companies

[CITY] Best property management companies

Property rental companies

[CITY] Property rental companies

Property management companies

[CITY] Property management companies

Building management company

[CITY] Building management company

Professional property management

[CITY] Professional property management

Management properties

[CITY] Management properties

Top property management companies

[CITY] Top property management companies

Property rental management

[CITY] Property rental management

Apartment property management

[CITY] Apartment property management

Property management near me

[CITY] Property management near me

Home rental companies

[CITY] Home rental companies

The high volumes of these keywords indicate a great deal of interest in these topics. Using these in your website content will help you rank higher on Google and reward more specific traffic to your site.  At BrokerLEAD, we use Latent Semantic Technology (LSI) and Artificial Intelligence (AI) to write the perfect content for your website.

Use Local Property Management Keywords

If you want your property management business to appear in local search results, use keywords that relate to your location.

Indeed, the above terms are frequently searched, but you should also use keywords that focus on the locations where your firm provides services.

For example, including terms like “city” or “neighborhood” in your website copy and metadata will help you attract attention from people searching for property managers in specific areas.

By narrowing your keyword choices, you tell search engines that your website focuses on a specific area. In other words: You show them which areas you service by choosing appropriate keywords for each location. If done right, when potential customers in one of those areas look online for a property management company, your website will appear near the top of their search results.

If you are a property manager in Knoxville Tn, you should use keywords like “Knoxville property management,” “property management Knoxville,” and “Knoxville commercial real estate.” You can also use keywords specific to neighborhoods in Knoxville, such as “Oak Ridge Tn property management” or “Downtown Knoxville property management.” By using these keywords, you will tell search engines that your website is relevant to Knoxville and the surrounding areas, which will help you rank higher in local search results.

By including location-specific keywords in your website content, you can ensure that your site shows up in search results for people looking for property managers in specific areas. This will help you attract more leads from your target market and grow your business.

BrokerLEAD can help your property management find the Property Owners and Renters you need to be successful!

Technical Writing and On-Page SEO For Property Management Companies

We carefully write each page of your website to ensure maximum search engine optimization with each word. Certain areas hold more power than others, so we include your keywords in the places on your website that have the most power and that Google is looking at when it crawls a website.

Don’t Over Optimize Your Keywords

At BrokerLEAD, we carefully analyze your website to avoid over-optimization of keywords. For example, if you are targeting the same keyword on multiple pages of your website, Google will become confused, which in turn, harms your keyword rankings. This is called “keyword cannibalization.”

To illustrate, property managers might think they need a page for each type of property they manage: one page for single-family homes, another page for apartments, and so on. But if you try to optimize all of those pages for the keyword “property management,” you will end up cannibalizing your keywords and harming your chances of ranking well.

Instead, we choose one main page on your website to target that keyword (for example, your home page) and then use secondary pages to target more specific keywords (like “apartment property management” or “commercial property management”). This will assist you in avoiding keyword cannibalization and position you to rank better for your target keywords.

When using keywords on your website, it’s important to remember that quality is more important than quantity. You want to focus on using keywords throughout your website in a way that sounds natural, and that helps Google understand what your website is about.

If you stuff your keywords into your content in a way that sounds unnatural, you will not only turn off potential customers but also harm your chances of ranking high in search results. 

With over two decades of specialization in the Property Management Marketing business, we can guide you in each step of a tried and true Search Engine Optimization program for your website!

Bottom Line: Let's Talk

If you want to know more, sign up for a Free 30-Minute Marketing Zoom Session with us. We’ll go over your website and show you which keywords you rank for as well as what keywords you are close to ranking for. Also, we often see keyword cannibalization on property management websites. If that’s the case with yours, we can check to make sure your pages aren’t competing against each other so that your website is more robust overall. The best property management websites use various keywords on each page rather than just one or two.

It’s a no-cost, no-obligation meeting that will be well worth your time!  We look forward to meeting you.

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