Get The Most Out Of kvCORE: Increase Leads and Sales!

kvCORE (aka Kunversion) is a CRM system and real estate website that assists real estate agents with marketing and client follow-up. It has multiple platforms depending on your needs- kvCORE for large brokerages and K+ Team for smaller teams or single agents. kvCORE is affiliated with over 470 multiple listing services and has 190,000 paid users. The system is divided into the front-end website and the back-end CRM.

What We'll Cover In kvCORE


Seller Landing Page

Support Portal

Millions Mapped Consumer Mobile App

Back-end Customer Relationship Manager (CRM)

kvCORE & eXp Realty

Guide Conclusion

kvCORE is an amazing platform that enables users to plan appointments effectively and grow their business. We at Brokerlead were not compensated in any way by the creators of kvCORE for this review, but we are incredibly impressed by its capabilities. We receive many inquiries about the platform, and we want to share this as an educational resource and guidance for others interested in getting into it. kvCORE helps us handle a database of over 10,000 leads, and its automation and features make it possible for us to schedule many appointments each week. If you’re interested in getting into kvCORE, read this guide first!

Pricing of kvCORE

The cost of kvCORE starts at $500 per month for 2-5 agents. The complete kvCORE enterprise edition for a brokerage of 5+ agents starts at about $1200/month and grows as the agent count grows. This monthly rate excludes starting costs, which vary based on the version you’re looking to run.

KvCore Compared With Other CRMs

In comparison, KvCore is heads and shoulders above the rest. Firepoint, while an excellent company, does not have the same outstanding support that kvCORE does. Boomtown is one of the top CRMs out there. However, their high price tag (3x the price of kvCORE) might not make them the best choice for everyone. Follow Up Boss is a good CRM but requires more work to set up than an all-in-one solution like kvCORE. You must install and connect Follow Up Boss to an IDX feed on a website in order to use it.

kvCORE Front-End Website

If you’re a real estate agent looking for an edge over the competition, kvCORE is the solution you need. kvCORE provides a website for consumers to connect with agents and view all local MLS listings. It also creates market reports and flyers for users, making it easy for them to save or print what they need. With kvCORE, you’ll have everything you need to give your clients the best possible service.


Creating a kvCORE website is a great way to get a highly customizable and professional website. You can change background images, headshots, taglines, social media links, testimonials, and more. Additionally, you can select the areas of your business that you would like to cover on your website. This makes kvCORE the perfect solution for businesses of all sizes.

Links to Social Media

You can share your connections on any of the social media channels listed below: Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.

Facebook Messenger – Chat

If you want people to be able to speak with you right from your website, link your website up to your Facebook Messenger account.

IDX Search

The IDX Search feature is one of the most important aspects of a kvCORE website. It allows visitors to search all properties in your MLS in real-time, which is updated every 15 minutes. This link to your MLS is known as an “IDX,” which stands for Internet Data Exchange. Every IDX has its own set of characteristics and shows properties distinctively. The IDX from kvCORE is excellent. You can search for homes in your region by address, neighborhood, zip code, county, city, and school. Learn more about what role IDX plays in real estate here


If you’re looking for a specific property, kvCORE is the tool for you. With its powerful filters, you can quickly and easily narrow down your results to find exactly what you’re looking for. You can search by type, bedrooms, baths, price, acreage, year built, pool, and a variety of other criteria. kvCORE even has specific criteria such as “Fixer Upper,” “Open House,” “Adult 55+,” and a few others.

Market Data

Not only does kvCORE have all of the latest market data, but they also offer some of the best real estate advice out there. Whether you’re looking for average days on the market, taxes, or price per square foot, kvCORE is your go-to source.

Similar Listings

You can show your customers similar listings that they may be interested in. This can help keep them engaged and on your website longer, leading to more sales.

Hot Listings

This feature evaluates all IDX feed searches and displays the most popular properties to you and your clients. With this tool, you can easily determine which properties to promote and maybe even contact the agent to request an open house.

Save Listings

With kvCORE, you can save your customer’s favorite listings and view them anytime. This makes scheduling showings a breeze; simply instruct your customer to save the items they wish to view, and you’ll have a list to utilize when scheduling the tour.

As a real estate agent, you know that scheduling showings are one of your position’s most crucial aspects. Setting up showings as a real estate agent has never been simpler, thanks to kvCORE. Users of kvCORE have the option to store listings, which are then registered in an account and forwarded to you, the agent. This makes it simple for both you and your client to remember the properties they want to visit.

Map and Google Street View

The robust mapping and Google Street View feature let customers see the property and its surroundings in detail. They can know about the school systems and facilities near the property. Customers can also see how the property compares to others in the area with average prices. Moreover, they can also compare the property to the zip code average and surrounding neighborhood in Google Street View to better understand its value.

Request a Showing

As a real estate agent, it’s important to provide potential clients with the ability to easily request showings on homes they are interested in. kvCORE makes this process simple and streamlined so leads and clients can get the information they need with minimal effort. With kvCORE, you can provide your leads and clients with an easy way to request showings on the homes they are interested in without having to jump through hoops.

Email Alerts

Email Alerts are a great way to stay on top of new properties that match your search criteria. You can set up email notifications based on a specific property, such as price or number of bedrooms, to be informed when a home comparable to that property is listed. This message alerts you and the user to ensure no property is missed when it first goes live.

Property Flyer

You can create professional-looking flyers with information about the property, schools, and you as the agent.

Share on Social Media

With just a few clicks, you can start sharing your properties with friends and family on social media, including Facebook, Twitter, and Pinterest. kvCORE makes it easy to generate consistent engagement

kvCORE User Registration

kvCORE provides a unique IDX registration system that allows potential leads to enter their email address and sign in using Facebook or Google. Moreover, it uses their phone number as their password, meaning that your lead data is usually more accurate. This is known as “forced registration,” and it occurs on the initial property view. Your website allows people to view up to one listing without registering, but in order to continue searching, they must register. They will never see the prompt again once they have registered.

Some agents hate the feature that requires prospective leads to register and would prefer to make registration optional. We’ve done both over the last ten years and find that required registration generates far more leads. You’ll appreciate how kvCORE is set up if you want to generate leads. It is a true lead generation magnet!

kvCORE Seller Landing Page

The kvCORE Seller Landing Page is the perfect solution for anyone looking to generate a high number of seller leads. You can collect lead information quickly and easily by delivering automatic appraisals to clients about their properties.


As a professional real estate agent, it’s essential to be aware of the accuracy of home appraisals. While the estimates provided by kvCORE are typically accurate, they can be off by $100,000 on a $500,000 listing. Once you get the lead information from kvCORE, which includes the potential customer’s home address, email address, and phone number, you can reach out to them. The key is to contact leads obtained from kvCORE as soon as possible in order to explain how appraisals work and offer a customized appraisal for them.

kvCORE Graph and Map Neighborhood Information

This lets website visitors quickly click on the places you cover and get detailed statistics about each area or neighborhood. They can compare the number of new listings to reductions, short sales, and foreclosures in order to gauge the market’s health. The site also displays the most and least costly residences in the region to consumers. One can see how each area compares to the county as a whole in terms of new listings, reductions, short sales, and foreclosures. Plus, consumers can get an idea of what the most and least costly residences are in that region. With this valuable information at your fingertips, you’re sure to make more informed decisions about where to focus your efforts.


The testimonials feature in the back end of kvCORE can be used to increase your reputation as an agent by displaying client testimonials on your website. These testimonies are easy to set up – we simply copy and paste whatever testimonials we receive on Facebook, Zillow, or into my kvCORE site.


kvCORE allows agents to develop blog articles and have them published on their websites. Blogging can be a great way to drive organic traffic to your website. If you have something interesting to say about a new restaurant in town or any other topic of interest to your clients, consider posting it on your blog. You may be surprised at how quickly blogging can increase traffic to your website.


The resources page allows users to get in touch with you or instantly download the mobile app version of your kvCORE website so they can do searches on their mobile devices.

Millions Mapped Consumer Mobile App

kvCORE developed Millions Mapped as a mobile application to let customers search for homes on their mobile devices. Mobile devices offer various benefits that computers don’t have.

kvCORE has a powerful mapping tool that allows you to see exactly where your properties are located in relation to your target market. They can also use it to create custom heatmaps that will help you identify areas where your potential clients are likely to congregate.

Furthermore, by using your personalized link, clients will be able to automatically link their search to their account, allowing you to see what they are looking at in real-time. This gives you an edge over your competitors, as you can respond immediately to any inquiries or offers.

kvCORE Back-end Customer Relationship Manager (CRM)

kvCORE works as a powerful CRM system for real estate brokers. It offers a variety of features, including bulk messaging and emailing, the ability to see when and which homes clients and leads visit, and marketing tools that enable agents to create high-converting landing pages quickly. It also delivers good data about your firm, whether you are a solo agent or part of a team.

Seller Landing Pages

Sellers like to know an estimate of their home’s value quickly. kvCORE does this by using recent comparable sales, historical sales, and active listings to estimate the market value of the seller’s home. It’s not always accurate, but it’s a good starting point. This tool can be helpful to a seller looking to list a home or simply see what it might be worth on the market. kvCORE is also great for agents who want to provide their clients with a quick and easy estimate. And because it’s automatic, clients can use it as often as they like without having to bother the agent each time. 

Buyer Landing Pages

Landing pages are an essential part of any successful online marketing campaign. We generate the majority of our 10,000+ leads through landing pages. kvCORE makes it easy to create high-converting landing pages with their user-friendly builder. With a wide variety of templates to choose from, you can easily create a page that’s perfect for your target audience.

kvCORE Buyer Landing Page

kvCORE’s video landing pages, individual listing landing pages, and even area or neighborhood landing pages are perfect for any real estate professional. With these, you can create an advertisement quickly and effectively and direct traffic to a landing page to capture a lead. There’s no need for any other tools – kvCORE has you covered.

Activity Stream Tab

The “Activity Stream Tab” allows you to quickly view what your leads are looking for, how frequently they’ve visited a property, and which ones they’ve highlighted as favorites. Because we log in to kvCORE every day, we can see whether someone who hasn’t visited my site in a long time has visited. This information enables me to contact you and see if we can assist you. It’s almost as if you’re having a conversation, and then you start seeing advertising for it later that day. Clients are frequently surprised by how quickly we respond!


You can easily connect your favorite third-party applications to kvCORE in order to create powerful workflows that automate your business processes. For example, we use Facebook lead advertising to generate leads for our real estate business. We create both the ad and the form on Facebook and then use Zapier to submit any leads generated through the form to kvCORE automatically. This allows us to keep track of all of our leads in one place and follow up on them quickly and easily.

Automated Calls

You can set kvCORE to call your phone when a new lead is created automatically. This helps to speed up the process and improves your conversion ratios. This works by monitoring lead activity and calling you when there is a new interest. You can greatly improve your conversion rate by responding to new leads within 10 minutes. In fact, responding to new leads within 10 minutes can have a 400% impact on your conversion rate. kvCORE makes it easy to follow up with new leads quickly and efficiently.


You can easily target the right people by using hashtags based on specific locations, like zip codes or schools. If you see a new listing that you want to promote, whether it’s your own or someone else’s, you can quickly gather interested people and send them a text or email.


The kvCORE CMA tool on the back end makes it easy for you to gather information and create market analyses for your clients and leads. The seller landing page is the form your clients or leads fill out to acquire a CMA. Using the same technologies, both generate a market analysis in real time so you can make the best decisions for your business.

Google & Microsoft Email Account Integration

Agents can use kvCORE to sync their Google and Microsoft email inboxes. This connection allows you to see emails sent outside of kvCORE in the contact’s record, as well as sync tasks and reminders with your Google task list. This tool is useful for scheduling reminders to call a specific lead or contact on a specific day. Finally, you can connect your Google calendar to your kvCORE dashboard, allowing you to see your full day at a glance from within the kvCORE platform.

kvCORE Dashboard

The kvCORE dashboard is the first thing you see when you log in. It contains a list of daily calls and tasks, business alerts, and scheduled kvCORE training. Most prominently, it displays the Activity Stream.

kvCORE Smart CRM

kvCORE’s Smart CRM is the solution if you’re seeking a simple approach to keeping track of all your leads. By clicking on the names of specific contacts, you can observe their activity, get their contact details, and send them emails or text messages all from one hub. Additionally, you can see it as a list of all your contacts that you can filter and arrange according to who you need to connect with.

When sorting leads, it’s important to focus on how recently they viewed your website. This way, you can contact them as frequently as possible. Additionally, you can sort your CRM by people you haven’t spoken to in a while. This will help you reach out to everyone in your database. Leads can be sorted by status (sphere, prospect, new lead, active lead, client, contract, closed, and archived) and rated using the star rating system. For instance, even if you have 100 active leads at any given time, only 5-10 of them are 5-star active leads. This sorting feature makes it easier to keep track of the leads that need to be contacted.


kvCORE equivalent of “Listings” is your MLS. kvCORE can search for and deliver properties to customers in seconds rather than making them log in and search for properties on the MLS. You can also sort by company listings (which only shows listings from your brokerage) and co-market the property with a few clicks on any of your social media networks, as well as Craigslist. The ability to instantly market listings streamlines visitor creation and lead generation. Finally, you may use kvCORE to “Boost” a listing and have kvCORE create and run advertisements to generate more buzz around it. This service creates customized Facebook and other social media advertising that promotes your listing to thousands of potential leads. Boosting a listing might also assist you in generating more leads through your listings.

kvCORE Property Boost

“Boost” provides you with daily reports on the performance of your marketing efforts to ensure you’re getting the most out of your investment. It’s available for between $60 per week and $200 per month.

kvCORE Marketing Autopilot

kvCORE Marketing Autopilot is an email and SMS autoresponder that contacts you based on website behavior. If a consumer returns to your site after 14 days, kvCORE will contact you via text or email to see if you can help. “Visiting your site ten times in the last week,” “viewing the same property three times,” “seeing five properties in the previous day,” “seeing ten properties in the last week,” or “favoriting a property” can all trigger the lead.

kvCORE Behavior Automation

This powerful tool helps us stay on track by automating our outreach to potential leads. Depending on the interaction, different triggers can be turned on or off. This ensures that we are always reaching out to potential customers at the right time. Every week, we receive numerous texts and emails from leads requesting a showing or asking a question. All of this is possible because of kvCORE’s ability to automate our outreach.

kvCORE Lead Engine

Are you looking for a better way to create leads? kvCORE “Lead Engine” is the solution you need. This suite of products helps you focus on the most important thing for a real estate agent: generating leads. With kvCORE, you can create landing and squeeze pages, sync leads from other services, use a call capture number to include callers to your database automatically, and much more.


If your broker uses kvCORE for transaction management, all the data related to each property is saved under “Transactions.” This includes client information, address, commission information, closing date, task list, and all your paperwork. 

Web & IDX

There’s a lot you can do to customize the front end of your kvCORE websites, such as adding testimonials, service regions, blog entries, and social media connections. To help you develop remarketing ads, you may also insert tracking codes such as Facebook pixels and Google Analytics.


kvCORE’s Marketplace sells add-ons that help with lead generation, marketing, and branding.

The team upgrade enables a team leader to appoint team agents and allocate and monitor leads sent to their team within kvCORE. With this add-on, additional analytics are also available so that you can track your team’s progress and performance.

For $12/month/MLS, you can also add more MLSs to your website. This means that if you are an agent or broker licensed in many states, you can administer all of your listings on one website.

Finally, for a monthly recurring charge, you can have kvCORE build up paid buyer lead generation campaigns on Facebook or Google for you. kvCORE will configure and monitor the advertisement, so all you have to do is follow up and convert the new lead.

Business Analytics

Business Analytics is an excellent tool to track how well your leads are converting into closed agreements. With kvCORE, you can see exactly how many leads are at each stage of the process, so you can identify any areas that need improvement.

kvCORE Analytics Pipeline

The kvCORE Analytics Pipeline allows you to view performance by source and kvCORE activity. The kvCORE activity is interesting because it displays how much of your business is automated. For example, In the last 90 days, there have been 2307 search alerts, 14 behavior alerts, 2354 emails issued, and 645 properties visited!

kvCORE Support Portal

If you’re looking for help using kvCORE, the Kunversion support portal is the best place to start. You can search our extensive library of knowledge and resources to see if your question has already been answered. We offer a live support chat Monday through Friday from 7 am to 5 pm PST if you need further assistance.

kvCORE Learning Portal

The Learning Portal is kvCORE’s training portal for agents, team leaders, and brokers, with all classes being free. It offers advanced training that can help you maximize your platform usage.

kvCORE Growth Strategies Training

The Quick Start guide can help you get started quickly, and the Growth Strategies training covers a variety of methods for generating leads, including Facebook, retargeting seller leads, and Google PPC.

Your Profile

My Profile is the area of kvCORE where you can update all of the information that will be displayed on your public-facing website. This includes your photo, phone numbers, email addresses, preferred lenders, and other information. You can also connect to all of your social media profiles, including Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram. In addition, you can include designations, an about me section, background, an updated email signature, and your credentials, education, community involvement, experience, and accomplishments.


Selected lenders will be visible in your profile and will also be recommended to website visitors. The ability to add preferred lenders is a handy feature, especially if your lender offers an online loan application process. Including this link in the lender’s profile allows buyers visiting your website to quickly and easily get pre-qualified online. Using the preferred lender’s feature ensures that buyers will have a streamlined process when considering loans on your website. This makes it more likely that they’ll go through with using your site as their primary resource for real estate transactions.


With the team package add-on, you will be able to add agents from your brokerage to your team and link their accounts to your account. Adding agents to your kvCORE team allows you to see team-generated leads and track follow-up. The team leader will see all leads generated by the team, but not with all of the information.


You can use this section to add any new MLSs of which you may be a member. Most real estate agents will simply see one of your offices listed here, which is their primary MLS. The “templated website” add-on can be purchased from the kvCORE Marketplace by the agent, who may then include numerous MLSs to their kvCORE website.


With kvCORE, you can get your very own virtual phone number. These virtual lines either phone you or are routed to agents on your team or firm in a round-robin fashion. You can also sign up for a “Smart number” ($25/month) with kvCORE, allowing you to track when a lead calls in. The phone number and lead will be recorded in your kvCORE CRM, so you don’t forget to follow up while on the go.

Lead Routing

Lead routing can be a complex process, but with kvCORE, it’s easy to ensure that the correct lead is directed to the correct agent. If you have the team add-on, you can create rules that route leads from multiple sources to different agents or groups of agents. kvCORE makes it simple and efficient to manage your lead routing so that you can focus on selling!

kvCORE Agent Mobile App

KvCORE mobile app is designed to be sleek and user-friendly, storing all of your leads and their contact information in one simple application.

kvCORE App Activity

Centralized communication is key to any successful business, and kvCORE helps by presenting a record of all messaging that occurs with leads in your database. This way, you can be sure never to miss an email or text again. kvCORE also makes it easy to stay on top of conversations by keeping all messages in one place. So you can always pick up where you left off and provide the best possible customer service.

kvCORE App Lead Information

If you’re looking for a specific lead, you can easily search for it in the “Contacts” section of your kvCORE app. You can also filter a group of leads based on their status or save search filters that you use frequently.

kvCORE App Listings

The kvCORE app allows you to share listings with potential clients via email, text, or social media platforms. You can also view all listing photos and pull up the entire listing in your web browser for a more detailed look.


If you’re looking to dial a list of pre-filtered leads, kvCORE’s dialer makes it easy. You can quickly call today’s calls, new leads, activity stream, and inactive leads. Alternatively, kvCORE allows you to filter by hashtag and call all of the leads associated with that hashtag back-to-back. Plus, all calls are automatically logged by the system.


Creating follow-up tasks for yourself in kvCORE is easy and efficient. You can use the task manager to check off completed items so that you never forget what you need to do next. This system is perfect for keeping yourself organized and on track.


kvCORE is a top CRM platform for real estate businesses. It’s packed with amazing features that will make your life easier and help you manage your business more effectively. If you’re unsure about how to use kvCORE to its full potential, our team is more than happy to assist you. We are passionate about kvCore because it’s constantly evolving, so now is the best time for YOU to join!


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