As technology evolves, search engine optimization for property management agencies is becoming increasingly important. In 2023, SEO and digital marketing strategies are set to transform how property managers reach potential customers online. From organic search engine optimization (SEO) techniques to voice search optimization, property managers must understand these trends and how they can be used to maximize their visibility in the industry.
This article will explore 4 top SEO trends expected to shape property management SEO in 2023. By understanding and leveraging these key SEO tactics, you can ensure your business stays ahead of the competition and remain visible on SERPs (search engine results pages).
Take Your Property Management SEO To The Next Level With Google's Guidelines
82% of all searches are conducted through Google, so it’s essential property managers stay up to date on SEO best practices set by the world’s biggest search engine. Google outlines a few core SEO principles that every property manager should follow. These core practices range from technical elements such as metadata and structured data markup to more targeted tactics like optimizing images and writing keyword-rich copy. Implementing these strategies will help take your site to the next level!
- Create Content with People in Mind: Use words that people would naturally search for and place them prominently, like titles, headings, alt text, and link text.
- Make Links Crawlable: Ensure Google can find other pages on your site by making sure your links are crawlable.
- Promote Your Site: Share information about your services in forums, communities, or other relevant places where like-minded people can find it.
- Optimize Your Content: If you have images, videos, structured data, or JavaScript on your website, ensure that you are following the best practices for SEO to optimize these elements.
- Enhance How You Appear on Google Search: Enable features that make sense for your site to make it more attractive in search results.
- Opt-Out of Search Results: If you don’t want certain content to appear, use the appropriate method for controlling how your content appears in Google Search.
Incorporate Voice Search Optimization:
According to Techjury, an astonishing 40% of all internet searches in the US use voice search technology. To ensure your property management SEO is up to par, you’ll need to incorporate voice search optimization into your SEO strategy. This means ensuring website content is tailored to how people use verbal search queries rather than typed ones. As voice search continues to grow in popularity, optimizing for it will become increasingly important for property managers looking to remain competitive.
Here are a few Voice SEO tips for Property Management Companies:
Optimize for Conversational Search Phrases: Unlike typed queries, voice searches are usually more conversational and longer, so think about SEO keywords that people may use to search for property management services.
Focus on Local SEO: Include your city and state in blog posts, page titles, and headings to help voice search users find you.
Use Structured Data: Structured data helps search engines display better information about your property management services in SERPs and voice search results, so incorporate it into your SEO strategy.
Make sure your website is fast and mobile-friendly, as most voice searches are on mobile devices.
Focus on long tail keywords and questions instead of short keyword phrases.
Examples of Voice Search Phrases For Property Management:
– “How do I find the best property manager in (city)?”
– “What services does a property manager provide?”
– “How much does it cost to hire a property manager?”
– “What are the benefits of hiring a property manager?”
– “Where can I find a reliable property management company near me?”
Focus on Local SEO
Local SEO could be a game changer for property management SEO in 2023. Property managers need to optimize their SEO for local searches to reach potential customers. Make sure you use local SEO strategies, such as including your city and state in blog posts, page titles, headings, and other SEO elements to help potential customers find you.
Local SEO for property management is a highly effective way to market rental properties and expand your portfolio. Optimizing content and targeting queries related to rental properties in a particular area can increase your brand’s visibility and establish you as an authority.
Property managers can make the most of local SEO by creating localized content such as blog posts and articles that demonstrate their expertise in the region, optimizing their website content for local SEO, and using Google My Business to get listed in local search results.
Developing citations and ensuring accurate listing information across various websites is critical in increasing online visibility. Adding customer reviews and obtaining positive ratings on Facebook, Yelp and Google will also increase your chances of ranking higher on search results and gaining the trust of potential tenants. Local SEO can be an invaluable technique when it comes to growing the presence of your property management firm within the community.
Responsible Use of AI and Automation
AI and Automation can be powerful tools for property management SEO success when used responsibly. The available AI algorithms make it easier to create content, update content, and track rankings in real-time using natural language processing, allowing property managers to stay on top of the ever-changing landscape of search engine optimization. Additionally, Automation can save precious time from tedious manual tasks such as link building and SEO audits.
There is no doubt that AI has the potential to revolutionize SEO for property management, but it’s important to remember that SEO is still a human-driven process. AI can help streamline SEO tasks but requires human input to ensure accuracy and relevancy. Customization of content according to user preferences and SEO standards is still best handled by SEO professionals.
To conclude, SEO for property management can be a difficult task. However, with the right strategies and tools, property managers can improve their SEO and reach more potential customers in 2023. SEO strategies like focusing on local SEO, using voice search and AI, and creating localized content can help property managers stand out from the competition and be successful in SEO.
