Basics of local SEO for real estate agents

Understanding the Basics of Local SEO for Real Estate Agents

As a real estate agent, it’s important to be visible to potential clients in your local area. That’s where local SEO comes in. But what is local SEO, and how can it benefit you as a real estate agent?


Definition of Local SEO

Local SEO is a digital marketing strategy that focuses on optimizing online content to attract more business from local customers. This includes optimizing your website, getting listed in local business directories, claiming and optimizing Google My Business profiles, optimizing images for local search, and creating content that appeals to local audiences.

By optimizing for local SEO, you can ensure that potential customers will quickly find you when they search for a real estate agent in your region.


Benefits of Local SEO for Real Estate Agents

With local SEO, you can:

• Increase your visibility in local search results, ensuring that potential customers will quickly find your website and contact information.

• Reach more people in your local area who are already looking for real estate services.

• Build trust with potential customers by providing them with helpful content about the local market.

• Establish yourself as an expert in the local real estate market by writing blog posts, creating infographics and videos, and publishing case studies.

• Helps Real Estate Agents stand out in the market.

The Basics of Local SEO

Creating a Google Business Profile

Create a Google My Business Profile

The first step to optimizing for local search is to create a Google Business Profile (GBP). The GBP profile allows you to provide potential customers with important information about your business, such as the address, phone number, hours of operation, and more. It also allows real estate agents to respond to customer reviews and monitor how people engage with your business on Google Search and Maps.


Optimizing Your Website for Local Search Terms

Local Search Terms For Real Estate

Local SEO starts with optimizing your website for local search terms related to the real estate services you offer. This includes adding location-specific keywords to important parts of your website, such as the titles and headings, content, meta descriptions, and URLs. You should also optimize images by including relevant keywords in the title and alt-text attributes.


Developing Content That Appeals to Locals

Local Content For Real Estate Agent Website

To stand out from other real estate agents in your area, it’s important to create content that appeals to locals. This can include blog posts about local events, guides to the best neighborhoods in your area, market trends, or helpful tips for buying or selling a home in your area. You can also create infographics and videos to help potential customers better understand the local real estate market.


Online Reviews and Local Citations

online reviews from local citations

Online reviews and local citations (mentions of your business on other websites) can also play a significant role in your local SEO efforts. Encouraging your customers to leave reviews on popular websites like Google, Yelp, Zillow, and Facebook can help you build trust with potential customers and increase your visibility in search results. Additionally, claiming and optimizing listings in local business directories can help potential customers find you more easily online.


Social Media Activity

Social Media Networking For Real Estate Agents

Don’t forget to regularly post updates on social media about recent sales, new listings, or anything else related to your business. Utilizing social media platforms such as Twitter, Instagram, and LinkedIn to promote your real estate services can also have a positive effect on local SEO. By connecting with locals in your area, engaging with them, responding to their comments, and regularly sharing helpful content related to the local real estate market, you can establish yourself as an authority in the industry.


Advanced Local SEO Strategies

Advanced Local SEO for Real Estate Agents

Leveraging Schema Markup to Optimize Your Listings

One advanced technique for improving your local SEO is to use schema markup on your website and in your Google Business Profile. Schema markup is a type of code that helps search engines understand the content on your website and provide more detailed and accurate results. By adding schema markup to your website, you can help search engines understand important information about your business, such as your address, phone number, and operating hours, which can improve your ranking in local search results.


Utilizing Voice Search Optimization Strategies

With the increasing popularity of voice assistants like Siri and Alexa, it’s important to optimize your local SEO for voice searches. This includes including long-tail keywords (more specific phrases) in your website’s content, as well as including natural language phrases in your website’s metadata. For example, instead of just including “real estate agent,” you could include phrases like “best real estate agent in [city]” or “expert real estate agent in [neighborhood].”


Developing a Local Influencer Strategy

Developing relationships with local influencers (people with an established audience in your area) is another great way to boost your local SEO. Having local influencers share your content or promote your services on their social media accounts can help you reach a larger, more targeted audience and increase brand awareness in the local area. You could also offer discounts or special offers to followers of influential figures in the real estate industry, such as prominent real estate agents or bloggers.

Creating Targeted Ads for Specific Locations and Demographics

Another way to optimize your local SEO is to use targeted advertising to reach specific locations and demographics. For example, you could use Google AdWords to create targeted ads that only appear to people in a specific city or neighborhood. This can help you to reach potential clients who are actively searching for a real estate agent in your area.


Local Link Building

Finally, engaging in local link-building is another effective technique for improving your local SEO. This involves reaching out to other local businesses or websites and requesting that they link to your website from theirs. Link-building signals from the high authority websites in your area can help to improve your rankings in local search results. Additionally, it’s also a great way to build relationships with other local businesses and increase your credibility and authority in the community.

Property Management SEO

Property Management SEO is a strategic approach to improving the online visibility of property management companies. It involves optimizing your website and content with relevant keywords, improving site structure for better user experience, and building quality backlinks to increase authority. The goal is to rank higher in search engine results for queries related to property management services, thereby attracting more potential clients to your website. Effective Property Management SEO can significantly increase web traffic, lead generation, and ultimately, business growth. Check out our property management SEO services for more information.

By utilizing these strategies, you can make sure that your business is properly optimized for local SEO and get ahead of the competition. With time and effort, you’ll be able to boost your business’s online presence and attract more customers in the local area.

Common Questions and Answers about Local SEO for Real Estate Agents

Your Google Business Profile should be updated regularly to ensure that it is accurate and up-to-date. You should review your listing at least once a month and make any necessary changes, such as updating your contact information, operating hours, or address.


When creating content for local SEO purposes, try to focus on topics relevant to the local area. This could include discussing recent developments in the real estate market, sharing helpful tips related to buying or selling a home in the area, or highlighting popular attractions near your office. Additionally, you should optimize your content with keywords related to the local area (such as by including the city name) so that it will appear higher in search engine results.


There are a variety of tools that can help you with your local SEO strategies, such as Google Analytics and keyword research tools like Moz Local or BrightLocal. Additionally, local listing management platforms such as Yext or Synup can help to ensure that your business’s information is accurate across all major search engines and directories. Finally, schema markup generators like JSON-LD Generator and Structured Data Markup Helper will help you to add relevant structured data to your website so that it appears more prominently in search engine results.


Yes, online reviews can have a significant impact on your local SEO. Positive reviews can help to improve your ranking in local search results and build trust with potential clients.


While it is possible to do local SEO on your own, it can be a time-consuming and complex process. Hiring a professional local SEO service can save you time and ensure that your efforts are effective.


If you’re a real estate agent looking to boost your business’s visibility in the local area and attract more customers, partnering with brokerlead can help. We specialize in local SEO services tailored to meet real estate agents’ needs and will ensure that your website is properly optimized for local search results. Contact us today to start your local SEO journey!